Pending product sheets
Use case · Agentic PIM
What is an agentic PIM?
The definition, how it works and how it differs from a traditional PIM. And how it's built with Integrafy: Integrafy Data as the PIM, KnowOS as the knowledge layer and Agents for the repetitive work.
Definition
Agentic PIM: a product information system in which AI agents work on the catalogue with their own goals and permissions: they detect gaps and conflicts, fill in attributes, translate, generate content and prepare publication on each channel, always with the source of every data point and a person's approval.
- A single source of truth for product data
- Agents that act, not just suggest
- Source and date for every data point
- Human approval where it matters
How an agentic PIM fits together. From any system to any channel.
Integrafy Data keeps a single version of each product. KnowOS understands it and cross-references it with the rest of the business. Agents enrich it, translate it and prepare it for each channel.
DomainsAny systemChannelsAI agents built for youSingle source of truthKnowOS
DAMDigital assets
MDMMaster data
PIMProduct information
CDPCustomer data
DXPDigital experience
EnrichFills in attributes
TranslateAll your languages
GenerateCopy and product sheets
PredictDemand and quality
ERPCost, bill of materials, weight
PLMTechnical specifications
SuppliersParts and regulations
WebSites by country and language
CommerceB2C, B2B and headless
PortalsDistributors and partners
Comparison
Traditional PIM, AI-assisted PIM and agentic PIM. Adding an AI button is not the same as having agents.
| Traditional or AI-assisted PIM | Agentic PIM | |
|---|---|---|
| Role of AI | None, or a button to generate copy. | Agents with a goal, permissions and a log of what they do. |
| Context | Only what's in the PIM. | Product data cross-referenced with ERP, price lists, suppliers and documents. |
| Enrichment | Manual or by bulk import. | Continuous, with proposals and their source. |
| Translation | External, in batches. | Built in, with review per language. |
| Conflicts between sources | The last person to edit wins. | They're flagged and the owner decides. |
| Use from your AI | Export to Excel and paste. | MCP, with each user's permissions. |
| Role of the team | Filling in product sheets. | Defining rules and approving. |
Examples
What an agentic PIM does day to day.
Ready to publish
What is complete for a given language and channel.
Translation
Drafts of what's missing, ready for review.
Data from PDFs
Attributes extracted from supplier sheets, with their source.
Anomalies
Prices, weights or margins that don't add up.
Feeds by channel
The export for each marketplace or distributor.
Questions about agentic PIM
What does "agentic" mean?
That the AI acts as an agent: it has a goal, uses tools and prepares actions, instead of only answering when asked.
Is a PIM with AI an agentic PIM?
No. A PIM with AI usually adds a button to generate copy. In an agentic PIM, agents work continuously on the catalogue, with permissions and a log.
Is KnowOS a PIM?
No. Integrafy's PIM is Integrafy Data. KnowOS is the knowledge layer that makes it answerable and cross-references it with the ERP, price lists and documents. Together with Agents, they form an agentic PIM.
Does it replace the product team?
No. It takes the repetitive work off their hands. The team moves on to defining rules and approving.
What's the difference between PIM, MDM and DAM?
A PIM manages product information; an MDM, shared master data; a DAM, digital assets. An agentic PIM works across all three.
When does it make sense?
When there are thousands of SKUs, several languages or channels, and the data is spread across ERP, PLM, suppliers and spreadsheets.
Show us a question that takes an afternoon today.
A 30-minute session on a real case: a historical price list, an internal procedure, a query that today ends up as a request to IT. You leave with the scope of sources and a fixed price.